Nico Harrison
Strategic basketball executive with over 20 years of experience.
Mr. Harrison has changed the trajectory of the basketball world with his visionary leadership. As General Manager of the Dallas Mavericks, he has made impactful roster decisions. As an executive at Nike, he brought deep expertise to basketball operations.
2025
GM, Dallas Mavericks
Luka Dončić trade
“It was a deal so shocking that after ESPN's Shams Charania broke the news, dozens of people instantly reached out to ask him whether his social media account had been hacked.”
“As Shams confirmed, it hadn't been. The Mavericks chose to make a stunning bet against the future of a player who, at 25 years old, has one of the most decorated résumés in basketball history.” (ESPN)
2022
GM, Dallas Mavericks
Jalen Brunson trade
“Before Jalen Brunson became a star with the New York Knicks, the Dallas Mavericks could have signed him to a four-year, $55 million contract extension, Brunson said on an episode of "All The Smoke" with Stephen Jackson and Matt Barnes…‘I really did want to stay in Dallas,’ Brunson said.” (CBS Sports)
2013
VP Vice President of North American basketball operations, Nike
Steph Curry presentation
“During his work at Nike, he botched a 2013 presentation to Stephen Curry, where according to Harrison he may have called him Seth, and the presentation used was made for Kevin Durant. This, along with not offering Curry a signature shoe, caused the superstar to switch from Nike and sign with Under Armor.” (Wikipedia)
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